New Boutique Fitness Studio Design Concepts — Gym Designers + Fitness Consultants
Fitness studio design and boutique health & fitness concepts continue to evolve at pace around the world. Here we review some of the more innovative new gym and wellness studio concepts on our radar as gym consultants, from glow in the dark badminton, to infrared sauna studios, EMS training, an innovative bathhouse and a recovery studio.
A well-designed fitness club can enhance member experience, attract new clients, and retain existing members through thoughtful layout, aesthetics, and functionality. This gym design phase focuses on creating a personalized gym design by considering factors like space optimization, equipment arrangement, and safety, ensuring that the final layout meets both functional and aesthetic needs.
The gym design process is a critical initial phase where understanding the client’s objectives and vision for the space is paramount. The aesthetically pleasing design and atmosphere of the fitness studios enhance the overall experience for clients.
Perspire - boutique sauna concept - usa
With the growing trend of creating home gym spaces, personalized gym design services tailored to individual needs have become increasingly important. The use of infrared sauna technology at Perspire infrared sauna studios in the US means users benefit from red light colour therapy (chromotherapy) and the benefits of heating their body temperature via near, mid- and far infrared waves. In the highly competitive fitness industry, it is essential for fitness centers and fitness clubs to adapt to evolving trends and member demands.
This technique is said to have a positive effect on muscle tissue, joints and blood flow. It is also a detoxifying process, reducing inflammation and aiding in muscle recovery. It is hard to quantify such things but for those of us who find the heat pleasurable, it’s easier to buy into the pitch although most research points to the the real benefits kicking in after 2-3 sessions each week. Equipment selection is crucial here, as the right mix of fitness equipment tailored to the target audience’s specific goals and preferences is essential. Ensuring that the equipment selection aligns with the target audience’s fitness goals is crucial for the success of the fitness studio. Providing exceptional customer service is also vital in enhancing client satisfaction and retention, ensuring a welcoming atmosphere and personalized services.
A unique aspect about Perspire is that members are provided with entertainment during their sauna experience, including Netflix or Pandora music streaming, for example. The overall atmosphere is designed to be welcoming and engaging, enhancing client experience and reflecting the brand identity through design elements such as lighting, decor, and spatial organization. These unique entertainment options are a game changer in the fitness studio experience.
New boutique fitness studios are emerging across the USA. Boutique fitness studios are known for their unique and personalized approach, which can significantly enhance member retention.
Shuttle In The Dark - fitness studio concept - Malaysia
Shuttle In The Dark - fitness studio concept - Malaysia
Shuttle in the Dark is possibly the most daring thing to happen to badminton court design in a while thanks to its glow in the dark visual effects and deliberately Gen-Z target market of gamers.
Players are given glow in the dark rackets, shuttlecocks, and optional vests suited for the futuristic experience of playing in such light conditions. Just as smart gym equipment with an element of A.I. is creeping into the industry, so are dynamic, genre-bending design ideas such as fluoro badminton!
A BWF International tournament grade badminton court mat and net mean that even serious players are catered for.. although perhaps when they are looking for entertainment rather than skill practice!
Located in the Twin Towers Fitness Centre in Kuala Lumpur, Malaysia.
Feel Electric - fitness studio concept design UK
The incorporation of traditional bathing into contemporary lifestyle at Sense of Self in Australia represents elements of European, African, and Japanese bathing practices aimed at enhancing mental and physical health.
This bathing experience offers a variety of massage and treatments, communal bathhouses, and a selection of different programs, such as The Naked Body. T
Clients are invited to disconnect and immerse themselves in their inner world for a short while as an act of self-care.
One of the main features of this bathhouse studio is the premium design concept with marble tiles, indoor biophilia / plants and an oasis-like finish in the glass accents.
Another feature is the lack of exclusivity in the space as none of the spaces are separated by gender while still providing spaces for privacy for those that prefer an alternative option.
Sense of Self Bathhouse - wellness concept design in Australia
The incorporation of traditional bathing into contemporary lifestyle at Sense of Self in Australia represents elements of European, African, and Japanese bathing practices aimed at enhancing mental and physical health.
This bathing experience offers a variety of massage and treatments, communal bathhouses, and a selection of different programs, such as The Naked Body. T
Clients are invited to disconnect and immerse themselves in their inner world for a short while as an act of self-care.
One of the main features of this bathhouse studio is the premium design concept with marble tiles, indoor biophilia / plants and an oasis-like finish in the glass accents.
Another feature is the lack of exclusivity in the space as none of the spaces are separated by gender while still providing spaces for privacy for those that prefer an alternative option.
Pause Studio - recovery fitness studio concept USA
This US-based mini-chain currently has three locations on the West Coast and their USP is fundamentally about recovery, giving back to the body rather than taking from it, whether by exercise, work or stress.
LED light therapy is said to stimulate the production of collagen and ATP, improving circulation and reducing inflammation caused by exercise, and repairing damaged tissue. For anyone nursing one or more long-term injuries, this type of promise sounds like the Holy Grail, although does come with the caveat of it being effective with regular doses (3-4 times per week) of 20 minutes, making it a considerable investment in the medium-term.
A range of different IV therapies include the signature ‘Pause’ option claiming to enhance sleep, reduce stress and promote mental clarity via a “blend of vitamins, magnesium & glycine”. For any experienced nootropic biohackers we’d expect to see a little more detail in the ingredient list to understand what is going into our system but respect that Pause have their own trade secrets too.
Infrared saunas are intended to help soothe aching muscles after exercise or long stints sitting down at a desk via a full-spectrum infrared sauna treatment that delivers all the heat and less of the sweat.
Health claims to do with traditional saunas typically focus on eliminating toxins, a somewhat nebulous concept in our opinion as it takes more than 15 minutes of sweating to make any tangible difference on the toxin levels in our body.
Far-infrared saunas (FIRS) use an infrared element that radiates heat in the far-IR wavelength (10 µm). Temperatures in FIRS range between 40 and 60°C. IR heat penetrates more deeply than in a traditional sauna, which is why infrared sauna therapy is so effective - facilitating an intense sweat with reduced discomfort and cardiovascular strain. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4493260/
Finally, ‘contrast therapy’, or hot-cold therapy’, as the name suggests involves alternating hot and cold treatments, going from an infrared sauna to an ice bath, Wim Hof style, to (again, their claim) ‘improve circulation’ and de-stress, two fairly intangible benefits, as well as improving mental focus and aiding in recovery. For us contrast therapy unlocks something deeply primal inside us, and its benefits are hard to describe but it certainly makes us feel alive like nothing else on earth!
Further Reading:
Key Considerations for Designing a Small Gym or Fitness Studio
Designing a small gym requires thoughtful planning to enhance client experience and promote healthy lifestyles.
Space Optimization
Maximizing space is crucial in small gyms. Each area should have a specific purpose to ensure accessibility and avoid overcrowding. Using versatile, space-saving equipment allows for diverse workouts without taking up too much room.
Client Experience
Enhancing the client experience is essential for motivation and satisfaction. A visually appealing environment with natural light, appealing colors, and distinct functional zones caters to various workout preferences, encouraging clients to engage more with the space.
Safety and Accessibility
Safety and accessibility are paramount in gym design. Implementing safety features like non-slip flooring and ensuring accessible design for all individuals promotes inclusivity and protects clients from injuries.
Future Growth
Planning for future growth is vital for long-term success. A flexible design allows for easy modifications and expansions as trends and client needs evolve, ensuring the gym remains relevant without major renovations.
Fitness Studio Design Essentials
When designing a fitness studio, several essential elements must be considered to create an optimal user experience. First and foremost, the studio should be welcoming, motivating, and easy to navigate. A well-thought-out layout ensures that members have ample space to move comfortably and that fitness equipment is easily accessible.
The selection of fitness equipment is crucial. A diverse range of equipment catering to various fitness goals and preferences is essential. This includes cardio machines, free weights, strength training equipment, and functional training tools. Arranging the equipment to create a logical flow helps members transition smoothly from one exercise to another, enhancing their workout experience.
The overall atmosphere of the fitness studio plays a significant role in member satisfaction. Bright and energizing lighting, motivating music, and modern, sleek decor contribute to a clean and hygienic environment. These elements work together to create an inviting space that encourages members to achieve their fitness goals.
Gym Design Trends
Staying current with gym design trends is vital for creating a modern and appealing fitness environment. One prominent trend is the integration of technology to enhance the user experience. Virtual reality, artificial intelligence, and mobile apps are increasingly used to provide personalized and engaging workouts.
Sustainability and eco-friendliness are also gaining traction in gym design. Incorporating eco-friendly materials and energy-efficient fitness equipment not only reduces the gym’s carbon footprint but also promotes a healthier environment for members.
Natural light and ventilation are becoming popular design elements, creating a more welcoming and motivating atmosphere. These trends not only improve the overall ambiance of gyms but also contribute to a more enjoyable and effective workout experience.
Fitness Equipment and Layout
The selection and arrangement of fitness equipment are pivotal in creating an effective and engaging workout environment. The equipment should cater to various fitness goals and preferences, ensuring that all members find what they need for their workouts.
A well-planned layout is essential for minimizing congestion and wait times. Equipment should be arranged to create a clear path for members, allowing them to move seamlessly from one exercise to the next. Signage and clear labeling further enhance the user experience by making the space more navigable.
The overall atmosphere, including lighting, music, and decor, should be designed to create a welcoming and motivating environment. These elements work together to make the fitness studio a place where members feel inspired to achieve their fitness goals.
Small Fitness Studio Design Considerations
Designing a small fitness studio requires careful planning to maximize the limited space while ensuring a positive user experience. The studio should be welcoming, motivating, and easy to navigate, despite its size constraints.
Selecting space-efficient fitness equipment that caters to various fitness goals is crucial. The equipment should be arranged to create a logical flow, allowing members to move easily from one exercise to another.
The overall atmosphere, including lighting, music, and decor, should be designed to create a clean and hygienic environment. Even in a small space, these elements can make a significant difference in creating a welcoming and motivating atmosphere for members.
Enhancing the User Experience
Enhancing the user experience is key to the success of any fitness studio or gym. This can be achieved through the use of technology, creating a motivating environment, and providing exceptional customer service.
Technology can offer a more personalized and engaging workout experience. Virtual reality, artificial intelligence, and mobile apps provide real-time feedback and guidance, making workouts more effective and enjoyable.
Creating a welcoming and motivating environment is essential. Bright lighting, upbeat music, and modern decor contribute to a clean and hygienic space that members enjoy spending time in.
Exceptional customer service is crucial for member satisfaction and retention. Personalized attention and support, along with fostering a sense of community, make members feel valued and part of the fitness studio family. This holistic approach ensures that members have a positive and rewarding experience every time they visit.
Embracing the Future of Fitness
As the fitness industry continues to innovate, the emergence of unique wellness concepts reflects a growing emphasis on personalized experiences. From infrared sauna studios to interactive fitness environments, these new trends demonstrate that understanding client needs is vital for success. By staying ahead of these developments, fitness professionals can create engaging spaces that not only attract but also retain clients, fostering a community centered around health and well-being.